Privacy Policy 

Hey there! I’d like to share with you this Privacy Notice. This explains how I, Adam Bates T/A Abfit may collect, use and share your personal data when visiting my epic website or if you ask me to send you newsletters (see below (I call it my ‘Website’ in this Privacy Notice).

For the sake of ease, and so I don’t have to repeat all my details repeatedly throughout our Privacy Notice, I’ll refer to my company as “ABfit” but don’t worry, I give full details again at the bottom of this Privacy Notice under ‘How to Contact Me’ section.

At ABfit, I’m committed to protecting and respecting your privacy. And because of this new law called the ‘General Data Protection Regulation’ I need to tell you ALL this stuff in my Privacy Notice! For this reason, please read the following carefully. It is important that you know that this Privacy Notice also applies to you when you sign up to receive email communications (i.e. newsletters) from me or when you communicate with me in receiving the services I offer.

On occasion I may have to make some changes to this Privacy Notice, so check back here if you want to see the latest!


So what’s in my fabulous Privacy Notice? See below the topics that I cover so you can skip (if you want!) to the section that most interests you.

What information do I collect about you

What do I do with information I collect about you

Where do I store our information about you

Your rights

How to contact me

I warn you, this is going to be a dry read. If you’ve never read a Privacy Notice before, you’re in for a treat (NOT).

Are we sitting comfortably? Then let’s begin!

What information do I collect about you

Here at ABfit, I collect and process information about your good self! See below for the following data I collect and process all about you. For the purposes of this Privacy Notice, I’m going to refer to this as ‘your info’:

You name and email address (e.g. via the ‘Contact Me’ page); and any of your info that you send me via email e.g. your weekly check ins or ad hoc emails you send me.

I’m very aware that your info is confidential and I protect the confidentiality of your info in accordance with legal requirements.

Although you are not required to provide me with your info, you should know that if you do not provide certain key information to me, I can’t provide you with some of my services. For example, if you do not provide me with your email address I cannot send you exciting newsletters or communicate with you on your check-ins. See further below as rather boringly I need to go into further detail on this.

So, what do I do with information I collect about you

Use of information

So, you may be wondering what I do with your information? Well, I use your information in the following ways:

to notify you about any changes to my services (e.g. if I must stop a certain consulting service which affects you);

to provide you with information about my services and newsletters that you’ve requested from me, or which I feel may interest you (where necessary, after obtaining your consent); and

to carry out our obligations arising from any contracts with you (e.g. providing you with consulting services for sports fitness and nutrition’s).

I LOVE a tidy house so I want you to know that I will not keep your personal data for longer than is necessary for the purposes for which I collect it unless we believe that the law or other regulation requires me to keep it (for example, any anticipated litigation).

When it is no longer necessary to retain your data, I’ll delete your info.


If you are an existing client of mine, we may contact you by email with information about my services or products which are similar to those I’ve previously provided to you, unless you have indicated that you do not want to hear from me (which would be shame as I really like all you guys and girls!).

Otherwise, I’ll only contact you by email if you consent.

Remember for marketing mails and newsletters, you can unsubscribe or opt-out by clicking the “Unsubscribe” link at the bottom of my emails.

Sharing your information

So you may be asking, who on earth do I share your info with? Basically no one but if I sell or buy any business or assets I may share your data with the prospective seller or buyer. Also, I may need to share your info to comply with legal or regulatory requirements, or if I have to enforce my legal rights e.g. if you sue me I will need to share your details with my lawyer!! Obvious, right? But to comply with the law I must tell you all this!!

What is the legal basis for me using your information

The law says that I need a lawful reason to process your info. It also says that I need to tell you what legal bases we rely on to use your personal information. Yeah, I know. I argued this with my lawyer but apparently, she’s right! So I’ve listed these lawful reasons below so you can see exactly how I am a good boy and lawfully process your info:

Performance of a contract – I have to use your info to perform a contract that you have with me. For example, when you buy my consulting services I need to use your info (e.g. your email address) to send you advice and respond to any requests you may have. I may also need to use your info to notify you about changes to our services.

Consent – I will rely on your consent to, in certain cases, send you marketing communications. You may withdraw your consent at any time (but that would be a shame as I LOVE sending out marketing and newsletter mails!

Legitimate interests – I’ve a legitimate interest in using your info in the other ways described in this Privacy Notice, for example to improve and personalise my services, and to conduct certain marketing and market research activities.

Automated decision-making

Apparently, I need to tell you about anything I do with your info that involves automated decision-making. But, I don’t do anything with your data that is based on automated decision-making! So, ha ha! Nothing to say here!

Where do I store your info?


All your info is stored on secure servers and is encrypted.

Security and where do I transfer your information?

Sometimes your personal data may be transferred outside of the European Economic Area (“EEA”) to the types of organizations we described in the section above called ‘Sharing your information’. Just so you know the EEA are the Member States of the European Union, together with Norway, Iceland and Liechtenstein.

We want to make sure that your personal data is stored and transferred in a way which is secure. If we transfer data outside of the EEA we only do so where that country it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, for example:

By way of a data transfer agreement with a third party, incorporating the current standard contractual clauses adopted by the European Commission for the transfer of personal data by controllers in the EEA to controllers and processors in jurisdictions without adequate data protection laws; or

By transferring your data to an entity which has signed up to the EU-U.S. Privacy Shield Framework for the transfer of personal data from entities in the EU to entities in the United States of America or any equivalent agreement in respect of other jurisdictions; or

By transferring your data to a country where there has been a finding of adequacy by the European Commission in respect of that country's levels of data protection via its legislation; or

Where you have consented to the data transfer.

Your rights

You have various rights in relation to your info that I hold about you. And to comply with the new data privacy laws in the EU I need to set these out and tell you about them (get ready…. I nearly fell asleep writing this bit!)

Right to object

This right enables you to object to me processing your info where I do so for one of the following reasons:

because it is in the legitimate interests of my business to do so;

to send you direct marketing materials; or

for scientific, historical, research, or statistical purposes (which I never do but thought I’d tell you about it anyway!).

Right to withdraw consent

Where I’ve have obtained your consent to process your info for certain activities (for example, for sending you marketing), you may withdraw this consent at any time and I’ll stop using your info for that purpose unless there’s another legal basis to justify my continued processing of your info for this purpose, in which case I’ll tell you about this.

Data Subject Access Requests

You may ask us for a copy of the information that I hold about you at any time, and if I do provide you with access to the info I hold about you, I won’t charge you. If you request further copies of this information from me, I may charge you a reasonable administrative cost. Where I’m legally allowed to do so, I may refuse your request and I’ll tell you the reasons for doing so.

Right to erasure

You have the right to request that I "erase" (I mean technically, I don’t mean with a school rubber) your info BUT only in certain circumstances. Just so you know, normally you can do this where:

Your info is no longer necessary for me to hold it;

You have withdrawn your consent to me using your data, and there is no other valid reason for me to hoard or continue using it;

I’ve for some reason processed your info unlawfully (which would be very naughty and my lawyer will tell me off!!)

Where I need to erase your info to ensure that I comply with my legal obligations; or

You object to me processing your info and I’m unable to demonstrate an overriding legitimate reason for me to continue processing.

I’m only entitled to refuse to comply with your request for erasure in limited circumstances and I’ll always tell you my reason for doing so.

Right to restrict processing

If you ask me to, under certain circumstances, I must restrict processing your info. For example, if you dispute the accuracy of the info I hold about you.

Right to rectification

You have the right to ask me to rectify any of your info that I hold about you which is inaccurate or incomplete.

Right to complain

If you want to have a whine about me (which would be a shame) you also have the right to lodge a complaint with your local supervisory authority, in the UK, this is the ICO.

How to contact me

If you wish to contact me with any queries or concerns, please email me at